He’s a marketing expert, consultant, and writer for Marketing Week. Our Email marketing trends report shows the contribution that email still makes in many companies. Mark Ritson Living up to his billing as the most uncensored guest ever, marketing professor Mark Ritson joins Jon on the podcast. https://www.lancaster.ac.uk/lums/about-us/alumni/alumni-profiles/58259 My guest today is Mark Ritson.

He has a PhD in Marketing and works as an international brand consultant. ... Sign up to receive my no-fluff, 7-lesson email course based on what I’ve learned over the last 10 years as a marketer (+ more than 150 hours of interviews with no-bullshit marketers like Seth Godin, Mark Ritson, or Joanna Wiebe). Professor Mark Ritson teaches marketing at Melbourne Business School. Mark Ritson, whose lively Marketing Week columns pull zero punches when it comes to calling out the new nonsense, joins an entertaining conversation with our CMO – Jon Evans – to talk all things marketing, effectiveness and calling out the bullsh*t. Watch the video . So, Mark Ritson believes ... Email marketing can help drive conversion across the customer lifecycle but often contributes most as a customer communications tool, so that's why it's here.
The calibre of our faculty and research culture is what makes Melbourne Business School (MBS) Australia's pre-eminent business school.

Armed with a BSc and PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award winning courses at London Business School, MIT and Melbourne Business School. Mark Ritson is a former marketing professor. Listen on Spotify Listen on Apple Podcasts Share this back to Podcast. Improving its maturity again requires a long-term program.

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