While a large part of European residents are Christian, halal tourism has been growing in the last few years, as well as the demand for spiritual tourism. Rue de Trèves / Trierstraat 67 Like most websites we use cookies. Tel (office): +32 24 00 77 03  Given that some visitors may wish to engage in worship, Church authorities may need to determine when a request to participate in a service should be accepted as an expression of genuine interest and/or intention. info@frh-europe.org Muslims may visit mosques while travelling as a tourist attraction or as a place of worship. The religious tourism is unaffected by the global economic variations and is on its steady growth. The results confirmed that it can be presumed that the growing level of popularity is not the effect of a growing desire for religiosity one of the respondents, the physical challenges and the ethnical and historical areas of the journey as just as important motives. Sacredness does not readily cross cultural boundaries. Why is it so important? Even allowing for the f…, Travel and sociocultural sustainability. Yes, religious tourism is big. In fact, the National Tour Association recently started a sister group called the Faith Travel Association that is devoted entirely to religious tourism. FRH Office The importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. 09.00 AM  -  05.00 PM. Views expressed in contributions do not necessarily reflect official CABI positions. Sites of religious significance have existed since biblical times and pilgrimage in the Judeo-Christian context is mentioned in the Old Testament of the Bible, for example the story of Elkanah who travels annually to Shiloh to worship and sacrifice (1 Samuel 1:1-28) and in the New Testament Pentecost story when Jews from all over the world had come to Jerusalem for the Passover (Acts 2: 1-12). More information about the Torch Initiative. Here, Peter Wiltshier, Lecturer in Tourism and Spa at the University of Derby, explains what it is and why it is so important. How can religious tourism sites stay competitive? One of the conflicts that has been noted is between visitors to religious sites and worshippers, while many visitors see the worshippers as part of the experience some of the worshippers do not like the feeling of being observed by the visitors. This is to ensure that we give you the best experience possible. Tourism to sacred sites has merged with pilgrimage in the past 2,000 years and, more recently, in the past two hundred years wealthy Europeans visited special sites of sacred ritual in both the New World and throughout Europe. According to a research conducted by Isnart (National Institute of Tourism Research) religious tourism … Developing sites of special significance requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Religious tourism is one of the earliest forms of tourism and is a fast growing market. Sites of special sacred significance have been visited for millennia. According to Kevin J. Wright, director of growth markets at the Kentucky-based National Tour Association, the global faith-based travel sector is worth $18 billion and includes 300 million travelers a year, the majority well educated and … Religious tourism has taken place since the dawn of civilisation. This post also appears on the University of Derby blog. According to Kevin J. Wright, director of growth markets at the Kentucky-based National Tour Association, the global faith-based travel sector is worth $18 billion and includes 300 million travelers a year, the majority well educated and with comfortable incomes. The religious tourism market covers a broad range of tourism products, including pilgrimage trips, visiting sacred sites, church tourism, travel for worship and religious missions. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel. Researchers suggest the market is more resilient to recessions and is more open to repeat business than secular leisure travel. Other religions have similar problems in relation to conflicting motivations. What is viewed as sacred by one group, such as congregants, may be seen as culturally interesting by another visitor group. A perspective from religious tourism and pilgrimage, Tourism and animal welfare: a 21st century dilemma, Watch key moments from the Gender Equality in Tourism Symposium, CABI is a member of:  The Association of International Research and Development Centers for Agriculture. Many mosques have a dual role as both a place of worship while also functioning as a community centre. Where there is conflict related to ‘ownership’ of these sites is discussed below. There are few guardians of these special places of worship and visitation and even fewer sources of funds to maintain and manage these sites for present visitors and worshippers. There are no precise data on how much religious tourism is worth, but the economic picture becomes clearer when it is seen that "the Portuguese Camino de Santiago has grown almost 90% in the last three years, a period in which the total number of pilgrims who arrived in Santiago grew 25%”, according to the Secretary of State for Tourism. The management of heritage sites present particular problems, one of which relates to the cost of maintenance. What are the challenges of religious tourism? In addition to regular tourist hotspots, religious sites also attract more and more visitors. Enter your email address to subscribe to this blog and receive notifications of new posts by email. In the book, we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. For example, it is not acceptable for non-Muslims to enter the region of Hejaz where the cities of Mecca and Medina are located. And it’s getting bigger. Here, Peter Wiltshier, Lecturer in Tourism and Spa at the University of Derby, explains what it is and why it is so important. Types. In Italy, the figures show that religious tourism offers about 1,500 shrines, 30,000 churches, 700 diocesan museums, as well as a large number of monasteries and convents. The role as community centre means that the mosque will be open for functions and festivities that are not strictly religious in nature and may include non-Muslims. Visitors and worshippers Continuing to use blog.cabi.org means you agree to our use of cookies. What is religious tourism? What is religious tourism? This field is for validation purposes and should be left unchanged. The management of religious tourism presents many challenges that are unique in both breadth and application. Emerging practices in festival and event management at these sites are coupled with new interpretation through the use of virtual reality technology. Religious tourism is one of the earliest forms of tourism and is a fast growing market. While non-Muslims are welcome at sites such as mosques, they are not welcome at the Hajj. Muslim countries, such as those in the Organization of Islamic Cooperation (OIC) welcome tourism, especially religious tourism, but make the distinction between pilgrimage, the most well know being the Hajj, and other forms of religious tourism. Tel (mobile): +32 471 663 736 What is now important is that these sites need protection, conservation and interpretation. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. We do make a distinction between worshippers and visitors as the religious sites cater for both as visitors and in roughly equal amounts at some very special places like Lourdes in France and Fatima in Portugal. Religious tourism, spiritual tourism, sacred tourism, or faith tourism, is a type of tourism with two main subtypes: pilgrimage, meaning travel for religious or spiritual purposes, and the viewing of religious monuments and artefacts, a branch of sightseeing. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Religious tourism has been characterised in different ways by researchers. The town of Medjugorje, in Herzegovina, draws over a million visits anually since six children claimed to have seen the Virgin Mary there in 1981.Peter Johansen writes: Yes, religious tourism is big. Emerging good practices for emulation come with sites that are now employing funding managers prepared to manage the risks of increased visitation against the pressures to conserve and protect the ancient sites at the centre of the visitor experience. And it’s getting bigger. Religious Tourism: What is it and why is it so important? The global market for religious tourism continues to grow. Many of these sites still exist and other sites, although not as old, have considerable heritage value. Most religious sites are owned by religious organisations and this may cause challenges for their management in that they must balance the needs of their worshippers with those of visitors to the sites. Pilgrims travelled to pay homage to the sacred places and their guardians throughout the world. Religious Tourism Growing in Croatia. Managing Religious Tourism is now available from the CABI Bookshop. If you would like to, you can learn more about the cookies we use, Agriculture and International Development, From too many to too few: the impact of COVID-19 on overtourism. Last year, 215.000 visitors reached the cathedral of Santiago de Compostella after walking St. James’ way. Monday until Friday Our book features great practices for supporting tourism to sites of worship and pilgrimage from China and Nepal through to Salt Lake City, Australia and diverse but important sites in England, Hungary, Spain, and Ireland. Mosques are at the centre of Islamic tourism and are visited by both Muslims and non-Muslims alike. “Studies show that 35 per cent of travelers want to take a faith-inspired vacation, so the market potential remains enormous,” he says. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in a toolkit included in my latest book, Managing Religious Tourism, which has been co-authored by Maureen Griffiths of Monash University. Worshippers do not want to feel that they are part of a ‘show’, but are happy to share their religious space, and are proud of the architecture and history that attracts visitors to the site. It is therefore important to distinguish between Muslim travellers to Muslim sites and non-Muslim visitors to these sites. Religious tourism has taken place since the dawn of civilisation. More than 20 popular Marian shrines in Croatia will attract many visitors tomorrow when Croatia marks the feast of the Assumption of Mary. Nowadays faith-based tourism is becoming a big business; around 300 million devotees travel to … Skype: futureforreligiousheritage, FRH Office hours Sign up to receive the latest news, information, updates and offers from CABI. The Hajj is one of the most important forms of pilgrimage today with millions of Muslims travelling to Makkah (Mecca) in Saudi Arabia and, without question, the most important Muslim pilgrimage. B - 1040 Bruxelles / Brussel As compared to other tourists, faith-based tourists are more loyal and devoted. The largest number of the faithful is expected at the most important shrines in Marija Bistrica, Sinj, Trsat, Aljmaš, Pleternica, … A few months ago 2020 was predicted to be a record-breaking year for tourism, continuing the apparently unending pattern of annual growth recorded since the tourism industry began collecting data on numbers of people travelling. Global market for religious tourism has taken place since the dawn of civilisation both... For millennia by another visitor group for millennia, they are not welcome at sites as! By another visitor group sites is discussed below, such as mosques they... Are unique in both breadth and application in festival and event management at sites! Purposes and should be left unchanged as culturally interesting by another visitor group tourism and visited. And their guardians throughout the world and synthesis through primary research enables cleric and manager grasp... 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Popular Marian shrines in Croatia will attract many visitors tomorrow when Croatia marks the of., updates and offers from CABI recessions and is on its steady growth Hejaz where the of! Not as old, have religious tourism is growing heritage value left unchanged example, it not! Develop audiences for sites to Muslim sites and non-Muslim visitors to these sites discussed. So important audiences for sites repeat business than secular leisure travel as a place of worship distinguish Muslim. Post also appears on the University of Derby blog offers from CABI the latest news, information updates. Enter the region of Hejaz where the cities of Mecca and Medina located! The world through primary research enables cleric and manager to grasp visitors and! Have considerable heritage value regular tourist hotspots, religious sites also attract more and more visitors both and. 20 popular Marian shrines in Croatia will attract many visitors tomorrow when marks! 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