A medical apparel company, Figs, which makes stylish scrubs among other things, are in hot water after an advertisement that was placed on its website went viral for the wrong reasons. My understanding is that FIGS put out the following advertisement with a female DO holding a medical terminology textbook upside-- Posted by 8 hours ago New Controversial Figs Ad. Doctors are not reacting well to a video that medical apparel maker Figs put out. The clip saw a woman wearing the brand’s stylish pink scrubs holding a … degree and the Osteopathic community. Hundreds of doctors, nurses and medical students, men and women alike, took to social media Tuesday to express their outrage at a company, founded by two women, for promoting what many pointed out is a negative stereotype of female doctors and medical professionals being less educated or incompetent. Here is what scrub model Figs … How about you apologize for your lack of sensitivity.”. The fact that the book was upside down, and the badge said "DO" just adds to the whole thing. Trumps doc? Says for First Time, USA Today names The Tamale Place among state’s best – The Vicksburg Post, Watch Justin Timberlake’s ‘Cry Me a River’ Come to Life in Mesmerizing Dance. Share. “I will not be supporting Figs and I encourage all those who purchase scrubs to join me.”, The company removed the video from Instagram and posted an apology on social media, saying: “A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you. — miss med student (@missmedstudent) October 13, 2020. The teenage killer who lured a friend into a bathroom stall at their suburban Miami middle school 17 years ago and cut his throat has died in prison. In the ad released by the firm, FIGS can be seen promoting their brand by showcasing a woman wearing a set of pink scrubs and a name tag which claims that the woman is a DO. Figs Scrubs ad controversy After Figs Scrubs ad controversy, the company took down the advertisement from the website and from circulation. Think they were trying to poke fun at the political climate of DOs not being doctors because Trumps physician was a DO. I don't wear them, probably never will, because I don't care what scrubs are "high fashion." At FIGS, we know that it’s more than a uniform. Obviously stigmas still do exist against DOs and women in medicine. FatCamera/iStockBy MEREDITH DELISO, ABC News(NEW YORK) -- FIGS, a medical apparel company known for its fashionable scrubs, has come under fire … The new Figs ad has sparked a lot of discussions, so naturally, I wanted in on the action! New comments cannot be posted and votes cannot be cast, More posts from the Osteopathic community. Is it a poke at women?! Figs Scrubs Company Apologizes for Controversial Ad Twitter A screengrab of the controversial Figs scrubs video. Is it an ad showing the complexity of the profession and the confusion that it involves? https://www.yahoo.com/lifestyle/figs-called-sexist-183238793.html Nonetheless, the alternative is true as nicely and it turned clear to 1 firm after controversy erupted on social media for an advert that featured a feminine physician. We dropped the ball and we are so sorry.”. fbq('init', '1378822052216463'); Share. What I hope that we as the medical community, and Figs as a company, can learn from the past 48 hours is that impact is so much more important than intent. Really bad move on their part. I've never bought Figs, though I had actually been considering it, and now I certainly never will. n.queue=[];t=b.createElement(e);t.async=!0; “Women can be biased against women,” one woman doctor wrote. In relation to ads, they will say quite a bit a couple of model and are designed to affect individuals to buy or use from the corporate. The video, promoting a hot pink style of comfort scrubs that the Los Angeles -based brand is known for, shows a young woman in the scrubs and glasses, who is not only reading “Medical Terminology for Dummies,” but doing so with the book upside down. {if(f.fbq)return;n=f.fbq=function(){n.callMethod? 231 Shares. It was founded in 2013 by Heather Hasson and Trina Spear who both serve as co-CEOs In response to the apology post, a woman doctor wrote, “I hope [Figs] apologizes for being sexist and insulting the intelligence of women physicians rather than hurt feelings.” She also noted the use of the book and it being held upside down was obviously what was intended for the video. n.callMethod.apply(n,arguments):n.queue.push(arguments)}; For discussion relating to the D.O. But it "offended" me, and it didn't require "effort" for me to be offended. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. The company sells scrubs that come in a variety of colors and styles, as well as a number of other products for healthcare professionals. The American Association of Colleges of Osteopathic Medicine said in a statement that it was "outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns." A representative of the company could not be immediately reached for comment. I think this about sums it up. The company also issued an apology in the form of Tweets. Doctors are not reacting well to a video that medical apparel maker Figs put out. The Los … Figs, a medical apparel company known for stylish scrubs, apologized Tuesday for a video advertisement on its website that targeted doctors of osteopathic medicine. Please enter your username or email address to reset your password. Press question mark to learn the rest of the keyboard shortcuts. The company finds the commercial to be silly in light of world events so it is donating 30,000 pairs of scrubs to help out. Press J to jump to the feed. They decided to be fun in a completely out-of-touch way and "accidentally" targeted DOs (already facing stigma, especially in this moment), and women (who face stigma/discrimination DAILY, particularly in medicine). 9to5Mac Happy Hour 316: iOS 14.5 Maps, Apple Glasses rumors, first TV+ AR app, Kellogg returns to balanced financial growth | 2021-02-12, ‘If you’re willing to go further, it’s available:’ Texans travel hours for COVID-19 vaccine, M&S clothing sets new sustainability standards for denim, Good news Thursday: Avid biker helps exchange books for food, 11-year-old fundraises through soccer, COVID update: Travel fines, breastfeeding, mask updates, Trump Could Be Investigated for Tax Fraud, D.A. They basically offended a good chunk of their target population. Election tech firms file lawsuits over conspiracy coverage. Is it a political jab because of Pres. Let’s chat about the new Figs ad controversy while I meal prep some … The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. fbq('track', 'PageView'); The company reflected on the mistakes and also apologised through the post. “Medical, Figs Scrubs Controversy Medical Terms for Dummies Video Apology – WWD, George Floyd: A third-degree murder charge has been brought against the former police officer charged in George Floyd’s death, Mobile Health and Fitness Sensor Market to Register Unwavering Growth During 2021-2027 – NY Market Reports, Detroit-style square pizza is on the rise nationally, Studies highlight outbreaks in India and Philippines, It’s All About Trump: CPAC Seems Poised To Ignore Republican Identity Crisis, Barack Obama Recalls Breaking His Childhood Friend’s Nose After Being Called a Racial Slur, 2020 college racial and gender report card shows ‘insignificant progress’, Fury over plan to exhume US nun buried in England, BLM Launches Survival Fund Amid Federal COVID-19 Relief Wait | Health News, Some Seattle business owners are at their breaking point over crime, L&T Technology Services Selected by Airbus for Skywise Partner Programme, Olympic Football Tournaments 2020 – Women – News – USA retain crown as trio hone for Tokyo, Insights on the Sharps Containers Global Market to 2027 – Featuring Bemis Manufacturing, Bondtech & Daniels Health USA Among Others – ResearchAndMarkets.com, GOP Rep. 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Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. Figs is a female-founded company whose only mission is to make you guys feel awesome. 91.3k members in the Residency community. Marketing is important, it has a subconscious effect on us and if you offend people you better be prepared to get criticized. FIGS is an American healthcare apparel brand based in Santa Monica, California. The company has raised $75 million in funding, $65 million of that coming in 2018 in a Series B round. It’s billed itself as a “disruptor” in the medical apparel space and grown fast since its founding in 2013. In relation to ads, they will say quite a bit a couple of model and are designed to affect individuals to buy or use from the corporate. https://twitter.com/AOAforDOs/status/1316052646948671488, I full on just don’t care one bit what a company like figs thinks about me and my training. FIGS, a scrubs start-up, apologized for the video and pledged to donate $100,000 to the American Osteopathic Association, an organization for DOs, … DOs, and Women especially are really offended and rightfully so. Your average physician is not a perfectly slim, peppy, ditzy, little girly woman who skips around and reads a "for dummies" book. ... PA-C Asia Sullivan October 14, 2020 figs, wear figs, figs controversy, do vs md, figs ambassador, figsapology Comment. As a female and a DO student, how would I ever “feel awesome” about myself knowing that this is how you view me??? The video, promoting a hot pink style of comfort scrubs that the Los Angeles-based brand is known for, shows a young woman in the scrubs and glasses, who is not only reading “Medical Terminology for Dummies,” but doing so with the book upside down. I was debating with myself about whether or not I was overreacting, but then I realized that they would never use a male model for the same shoot because it probably wouldn't be as "funny" since it doesn't fit the narrative and stereotype that its cute for a woman doctor to be dumb. Doctors are not reacting well to a video that medical apparel maker Figs put out. What a stupid way to do it though. “Medical Twitter” has become a group of its own on the platform and gained even more of a profile during the ongoing coronavirus pandemic. Who knows. They somehow accidentally managed to hit two birds with one stone. But that apology didn’t appear to have much of an effect for those unhappy with the video. Figs, an apparel company known for … But that's it. !function(f,b,e,v,n,t,s) But this cancel culture is out of control. “You don’t get a pass.”, And this led to other complaints about the brand and its current and past marketing efforts. Your uniform tells the world who you are and what you do. Something else? 326 votes, 242 comments. […] "A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! Cringey 1st year medical students posting weird ass pictures offering 5% off if I use their promo code, meaning I can get stretchy scrubs for the low low price of $150, it is tempting, but ima pass. I assume we are making assumptions about them making this hinting that DOs are stupid due to trumps doctor. Let’s Talk About It : Figs Ad . On October 13, the company apologized for the video that targeted doctors of osteopathic medicine. One doctor said “internalized misogyny is rampant in your marketing.” Another noted how all Figs models are “real thin” and “super young.” Another mentioned that the brand had some of its ambassadors utilize quotes from Supreme Court Justice Ruth Bader Ginsberg on social media, right after her death, “to push scrubs.”. And I agree, there's too much outrage these days. This can be taken anyway you want it. Further, the woman can be seen holding a “Medical Terminology for Dummies” book upside down. Women and DO’s have fought stereotypes way too long for you to go ahead and put this out there. “As a current [doctor of osteopathic medicine] and a future physician, the disrespect for female physicians exhibited in this ad is unforgivable,” a woman wrote on Twitter. What started the Figs Scrubs controversy? As for Figs pointing out within its apology that it was founded by two women, that didn’t sit well with the doctors and medical students either. “How could that book even make it to the photo shoot without intention.”, Another woman doctor said simply, “This is not an apology. Palak Patel | Education | October 19, 2020. Use my promo code #IDGAF, https://m.youtube.com/watch?v=RGnnQw5ir1k. Doctors are not reacting well to a video that medical, The video, promoting a hot pink style of comfort scrubs that the, Hundreds of doctors, nurses and medical students, men and women alike, took to, “As a current [doctor of osteopathic medicine] and a future physician, the disrespect for female physicians exhibited in this ad is unforgivable,” a woman wrote on, The company removed the video from Instagram and posted an apology on, But that apology didn’t appear to have much of an effect for those unhappy with the video. Figs, a medical apparel company known for stylish scrubs, apologized Tuesday for a video advertisement on its website that targeted doctors of osteopathic medicine. The burden of the badge: an MD student’s response to the FIGS controversy. s.parentNode.insertBefore(t,s)}(window, document,'script', Is One America News next? Props to the AOA and its CEO (Dr. Klauer) for their prompt action on this. Figs also makes and sells activewear and recently designed a sneaker with New Balance. )," the company said in a statement. It is a symbol of safety, identity and unity. They messed up big time, and their apology was kind of lame. All three? if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; But it’s really dumb. Nonetheless, the alternative is true as nicely and it turned clear to 1 firm after controversy erupted on social media for an advert that featured a feminine physician. Tweet. (www.wearfigs.com) The medical apparel company FIGS was caught in a controversy regarding a video advertisement they recently released on their website. Doctors are not reacting well to a video that medical apparel maker Figs put out. Figs, Inc. TV Commercial, 'Silly' Figs says in its previous commercial it told the world about Figs Scrubs by showing a story of a nurse rushing to get her coffee like it was a total emergency. Figs Ad Controversy - That’s right, hold on to your horses; figs are not in fact the vegan fruit you thought they were! It is whatever you want it to be. The video, promoting a hot pink style of comfort scrubs that the Los Angeles-based brand is known for, shows a young woman in the scrubs and glasses, who is not only reading “Medical Terminology for Dummies,” but doing so with the book upside down. This ad demonstrated that this company is completely out of touch with their customer base. It just sat really poorly w me and my DO female friends, and left me feeling gross about Figs. You’re sorry for how people feel? Many people slammed Figs on social media Tuesday, accusing the company of exhibiting gender bias in the ad. The video, promoting a hot pink style of comfort scrubs that the Los Angeles -based brand is … — to wwd.com. People might forget about this within a few weeks but they'll probably still get hit with a decent loss in sales. I doubt they would do it on purpose but I'm genuinely surprised no one flagged the idea. t.src=v;s=b.getElementsByTagName(e)[0]; 'https://connect.facebook.net/en_US/fbevents.js'); Welcome to the Residency subreddit, a community of interns and residents who are … Who cares what the lulu lemon of scrubs does. Scrubs company FIGS have faced criticism over an ad showing a female doctor they shared to their website. And how you want others to view me??? Said in a Series B round upside down go ahead and put out... 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Video that medical apparel maker Figs put out require `` effort '' for me to be in... Is donating 30,000 pairs of scrubs to help out of osteopathic medicine rightfully! Lemon of figs ad controversy to help out long for you to go ahead and put this there...
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