This is a really good marketing book for all the small details. However, still good for explaining some elements of marketing you do not understand. It was a great help in the first year as I was almost clueless on marketing and it gave a lot of light reading in many areas. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Here … Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. Through Kotler’s profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Kotler on Marketing: How to … In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. Dr. Philip Kotler, an American marketing author, professor, and consultant, best known for defining the marketing mix or also known as the 4 Ps — product, price, promotion, and place. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. Merci d’essayer à nouveau. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. Ce livre plein d'exemples - j'étais fier de trouver 7 exemples mentionant mon entreprise - suffit pour comprendre comment appliquer le marketing mix (ou les 4P ou 4C) à différents marchés pour le novice.La partie centrale analyse coment adapter son offre - sans toucher au prix - pour délivrer plus de valeur au client et le fidéliser. I have benefited immensley from this book, and im sure i shall beneift even more in the future. For business executives everywhere, KOTLER ON MARKETING … La boîte à outils de la psychologie positive au travail. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. It's hard to know where to begin, even though this book is only 220 pages long. The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and ... Marketing Stratégique : outils et méthodes d'analyse accessibles à tous: Les grands... Marketing Management: strategic Marketing Management - Marketing Planning and Strategy. Kotler, the S.C. Johnson Distinguished Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University, has been writing tremendously popular marketing texts since 1969 ... Read full review. Kotler on marketing: how to create, win, and dominate markets, User Review - Not Available - Book Verdict. Philip Kotler, né le 27 mai 1931 à Chicago, est un professeur de stratégie marketing et de marketing international à la Kellogg School of Management de l’université Northwestern, titulaire d’un doctorat honoris causa de HEC.. Également consultant, il intervient auprès de grandes entreprises internationales et donne des conférences dans le monde entier. On the 2019 Kotler Future of Marketing Summit(Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? Veuillez réessayer. The statements below are key points of the book as determined by James Altfeld and have been made available at no charge to the user. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des publicités, y compris des publicités basées sur les centres d’intérêt. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. 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